MurrCloud Demand Management
Sense, predict, and shape demand to improve your demand forecasting accuracy and inventory strategies. Ensure that the right product is at the right place, at the right time.
Demand management and planning use cases
Anticipate the demand for new products
Improve your forecast accuracy by learning from similar products, reconciling marketing forecasts, and incorporating executive feedback.
Synchronize demand planning to drive consensus
Collaborate simultaneously on demand and supply plans with cross-functional teams.
MurrCloud Demand Management
Sense demand to improve visibility
Manage multiple demand signals
Assimilate internal, customer, and marketing signals to create a holistic view of demand.
Dynamically segment demand
Use business rules to assign groups of items and locations to segments that share common demand characteristics.
Analyze demand
Monitor business KPIs to detect changes in market conditions and assess the impact.
Capture business insights
Drive accountability by documenting plan discussions, decisions, and assumptions.
Predict demand to manage variability
Generate accurate forecasts
Improve demand forecasting accuracy by evaluating baseline, trend, seasonality, and causal forecasting components by segment.
Enhance planning with built-in intelligence
Improve plan accuracy with built-in machine learning that evaluates intermittency, collinearity, anomalies, level shifts, price changes, holidays, and events.
Create a robust demand plan
Enhance your baseline plan by adjusting your demand forecast to incorporate business knowledge and address exceptions.
Forecast configure-to-order products
Improve customer service by simulating the impact of changes to model forecasts and calculate attach rates.
Measure and track forecast accuracy
Monitor and diagnose the root causes of demand forecast errors and track improvements by segment.
Intelligently shape demand to achieve business objectives
Forecast new products
Manage new product launches by learning from similar products. Add new channels, customers, and geographies.
Simulate forecast scenarios
Make more informed decisions by simulating and comparing multiple demand forecasting scenarios.
Collaborate to synchronize demand planning
Increase responsiveness and improve availability by collaborating with cross-functional teams on planning demand and supply.
Replenish to meet demand-driven inventory targets
Tailor inventory policy planning to demand segments
Establish inventory policy thresholds for groups of item locations that have similar replenishment requirements.
Calculate demand-driven replenishments
Generate the time-phased replenishment quantities needed to keep supply within inventory thresholds.
Simulate replenishment results
Select and compare the effect of different inventory policy parameters to enhance replenishment planning performance.
Execute the plan
Release replenishment orders for execution based on the latest demand, supply, and policy settings.
Related Demand Management products
Supply chain planning (SCP)
Improve resilience and outpace change
Supply planning
Improve operational efficiency
Sales and operations planning
Align planning and execution across the enterprise
Supply chain collaboration
Automate business-to-business practices with trading partners
Let's connect right now!
Request a MurrCloud demo
Take a demo walkthrough with one of our experts.
Take a MurrCloud product tour
Explore MurrCloud on your own.
Contact MurrCloud sales
Talk to a member of our team about MurrCloud.
English 
简体中文