MurrCloud Demand Management
Sense, predict, and shape demand to improve your demand forecasting accuracy and inventory strategies. Ensure that the right product is at the right place, at the right time.
Demand management and planning use cases
Anticipate the demand for new products
Improve your forecast accuracy by learning from similar products, reconciling marketing forecasts, and incorporating executive feedback.
Cleveland Golf increases on-time shipments (1:32)
Synchronize demand planning to drive consensus
Collaborate simultaneously on demand and supply plans with cross-functional teams.
LiDestri improves forecasts (1:43)
MurrCloud Demand Management
Sense demand to improve visibility
Manage multiple demand signals
Assimilate internal, customer, and marketing signals to create a holistic view of demand.
Dynamically segment demand
Use business rules to assign groups of items and locations to segments that share common demand characteristics.
Analyze demand
Monitor business KPIs to detect changes in market conditions and assess the impact.
Capture business insights
Drive accountability by documenting plan discussions, decisions, and assumptions.
- Read the Demand Management datasheet (PDF)
- Take the Demand Management product tour

Predict demand to manage variability
Generate accurate forecasts
Improve demand forecasting accuracy by evaluating baseline, trend, seasonality, and causal forecasting components by segment.
Enhance planning with built-in intelligence
Improve plan accuracy with built-in machine learning that evaluates intermittency, collinearity, anomalies, level shifts, price changes, holidays, and events.
Create a robust demand plan
Enhance your baseline plan by adjusting your demand forecast to incorporate business knowledge and address exceptions.
Forecast configure-to-order products
Improve customer service by simulating the impact of changes to model forecasts and calculate attach rates.
Measure and track forecast accuracy
Monitor and diagnose the root causes of demand forecast errors and track improvements by segment.
- Read the Demand Management datasheet (PDF)

Intelligently shape demand to achieve business objectives
Forecast new products
Manage new product launches by learning from similar products. Add new channels, customers, and geographies.
Simulate forecast scenarios
Make more informed decisions by simulating and comparing multiple demand forecasting scenarios.
Collaborate to synchronize demand planning
Increase responsiveness and improve availability by collaborating with cross-functional teams on planning demand and supply.
- Read the Demand Management datasheet (PDF)

Replenish to meet demand-driven inventory targets
Tailor inventory policy planning to demand segments
Establish inventory policy thresholds for groups of item locations that have similar replenishment requirements.
Calculate demand-driven replenishments
Generate the time-phased replenishment quantities needed to keep supply within inventory thresholds.
Simulate replenishment results
Select and compare the effect of different inventory policy parameters to enhance replenishment planning performance.
Execute the plan
Release replenishment orders for execution based on the latest demand, supply, and policy settings.
- Read the Replenishment Planning solution brief (PDF)

May 9, 2022
Moving your supply chain planning to the cloud? Consider these 5 key areas
Daniel Bachar, Director of Product Marketing, Oracle
Organizations are taking big steps ahead of their competitors, investing in new supply chain planning solutions to help them improve their operations and processes.
Moving supply chain planning to the cloud is a shift that every organization is either thinking about, or already doing. No matter how synchronized your supply chain planning is on-premises, having your supply chain planning solution in the cloud will provide many new benefits.Featured blogs
April 26, 2024
January 27, 2024
September 11, 2023
May 24, 2023
Demand management and planning resources
Learn what's new in the latest Demand Management software release
Review readiness material to learn what’s new in your Cloud Demand Management service and plan for quarterly updates.
Access a library of documentation
Oracle Help Center provides detailed information about our products and services with targeted solutions, getting started guides, and content for advanced use cases.
- Get started with Oracle Demand Management
Join a community of your peers
Cloud Customer Connect is Oracle’s premier online cloud community. With more than 200,000 members, it’s designed to promote peer-to-peer collaboration and sharing of best practices, product updates, and feedback.
- Join today
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