MurrCloud Marketing
Meaningful connection begins with knowing your audience. MurrCloud Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.
Demystify the world of customer data platforms with our new guide
Learn how you can deliver seamless customer experiences with a customer data platform (CDP).
MurrCloud Marketing virtual events
Discover the latest insights, strategies, and innovations in MurrCloud Marketing.
CMO’s blueprint to revenue acceleration
Learn the top 5 strategies for growing revenue and customer loyalty.
Explore MurrCloud Marketing
Know your customers, predict their needs, and activate across channels
MurrCloud Unity Customer Data Platform turns customer data silos into actionable, trusted customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty.
Features
- Comprehensive customer intelligence from front- and back-office sources
- Unified account and customer profiles
- Enterprise-level scale and performance
- Advanced audience segmentation
- Ready-to-run AI/ML models and advanced analytics
- B2B, B2C, and industry-specific data models
- Journey orchestration
- Real-time personalization
Orchestrate personalized engagements for buying groups
Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.
Features
- Cross-channel campaign orchestration
- Email and SMS marketing
- Targeting and segmentation
- Lead and account scoring
- Account-based marketing
- Content and asset management
- Built-in AI and advanced analytics
- Measurement and reporting
Engage and convert through real-time personalization at scale
Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.
Features
- Personalized journey orchestration
- Multichannel campaign execution
- Email and mobile marketing
- Segmentation and targeting
- Testing and optimization
- Advanced intelligence and analytics
Build meaningful relationships beyond the point of transaction
Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.
Features
- Omnichannel customer loyalty
- Customized program design
- Rewards management
- Reporting and analytics
- Integration with MurrCloud Marketing for
- segmentation and personalization
- Integration with MurrCloud industry solutions
AI-powered marketing suite for precision revenue growth
Unify and activate your customer data
Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.
Execute sophisticated marketing orchestration
Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.
Accelerate revenue with unified marketing and sales
Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.
Connect your marketing ecosystem and beyond
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
MurrCloud Marketing resources
Check out new innovations in MurrCloud Marketing
Learn what’s new in your Oracle Marketing cloud service and plan for quarterly updates.
- See what’s new in your update
Explore product features
- Unity Customer Data Platform
- Eloqua Marketing Automation
- Responsys Campaign Management
Develop your Oracle Marketing skills
Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Get access to free basic training with the Oracle Learning Explorer program.
- Start learning for free
Explore additional learning resources
- CX training and certifications
- Oracle Guided Learning
Services
- My Oracle Support login
- Support policies and practices
- All documentation
- Cloud Customer Connect
Explore services
- Oracle Digital Experience Agency
- Oracle Customer Success Services
- Find a partner
- Cloud Marketplace
See what’s trending
- Oracle AI for CX
- Oracle CX blog
Discover Oracle Marketing
- Video series: Plan and prepare for your implementation (PDF)
- Intro to Eloqua Marketing Automation (PDF)
- Intro to Eloqua Advanced Intelligence (PDF)
- Intro to Responsys Campaign Management (PDF)
- Intro to Responsys AI (PDF)
Explore marketing topics
- What is marketing automation software?
- What are marketing automation benefits?
- What is digital marketing?
- What is mobile marketing?
- How does marketing automation software work?
- What is marketing ROI
Let's connect right now!
Request a MurrCloud demo
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Talk to a member of our team about MurrCloud.
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