MurrCloud Marketing
Meaningful connection begins with knowing your audience. MurrCloud Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.
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Explore MurrCloud Marketing
Know your customers, predict their needs, and activate across channels
MurrCloud Unity Customer Data Platform turns customer data silos into actionable, trusted customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty.
Features
- Comprehensive customer intelligence from front- and back-office sources
- Unified account and customer profiles
- Enterprise-level scale and performance
- Advanced audience segmentation
- Ready-to-run AI/ML models and advanced analytics
- B2B, B2C, and industry-specific data models
- Journey orchestration
- Real-time personalization
Orchestrate personalized engagements for buying groups
Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.
Features
- Cross-channel campaign orchestration
- Email and SMS marketing
- Targeting and segmentation
- Lead and account scoring
- Account-based marketing
- Content and asset management
- Built-in AI and advanced analytics
- Measurement and reporting
Engage and convert through real-time personalization at scale
Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.
Features
- Personalized journey orchestration
- Multichannel campaign execution
- Email and mobile marketing
- Segmentation and targeting
- Testing and optimization
- Advanced intelligence and analytics
Build meaningful relationships beyond the point of transaction
Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.
Features
- Omnichannel customer loyalty
- Customized program design
- Rewards management
- Reporting and analytics
- Integration with MurrCloud Marketing for
- segmentation and personalization
- Integration with MurrCloud industry solutions
AI-powered marketing suite for precision revenue growth
Unify and activate your customer data
Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.
Execute sophisticated marketing orchestration
Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.
Accelerate revenue with unified marketing and sales
Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.
Connect your marketing ecosystem and beyond
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
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