Wholesale Distribution

Delight your customers and drive growth with Oracle’s unified solution for wholesale distribution. From omnichannel ordering to final delivery, we integrate your front- and back-office processes to help you boost efficiency and scale effectively.

Featured wholesale distribution products

Boost customer satisfaction

Maximize perfect order fulfillment and adopt new selling models with integrated quote-to-cash solutions.

Optimize profit margins

Automate trade promotion management, rebate management, and the financial close to maximize profit margins.

Improve supply chain resilience

Enhance visibility across business processes to drive better decisions, planning, and execution.

Enhance operational efficiency

Lower costs and optimize sustainability in the distribution process with AI-embedded solutions.

MurrCloud Wholesale Distribution

Real-Time Stock Visibility

Monitor your inventory across multiple warehouses and locations with precision. MurrCloud allows you to track quantities, aging, and item movement in real time, reducing stockouts and overstocking.

Smart Warehouse Operations

Leverage barcode scanning, batch and serial tracking, and optimized stock picking processes. Your warehouse team gains the tools they need to work faster and more accurately — minimizing fulfillment errors and increasing efficiency.

Automated Purchase Workflows

Automate purchase order generation based on predefined reorder points or sales trends. This reduces manual work and ensures that replenishment happens exactly when needed.

Supplier Performance Monitoring

Track supplier metrics such as lead times, fulfillment accuracy, and pricing history. These insights allow you to choose the most reliable and cost-effective vendors for your supply chain.

Seamless Order Processing

Manage the full order cycle — from quote to delivery — in one place. MurrCloud ensures that customer-specific pricing, inventory availability, and order rules are enforced automatically.

Accurate and Timely Fulfillment

Pick, pack, and ship orders with speed using system-generated workflows. Whether it’s partial shipments or backorders, MurrCloud keeps your delivery process organized and transparent.

Real-Time Financial Reporting

Gain instant access to key financials like profit and loss, balance sheets, and cash flow. Real-time visibility into your books supports smarter budgeting and faster decision-making.

Margin & Profitability Insights

Analyze profitability by product, customer, or location. MurrCloud helps you identify what’s driving revenue and where your costs are too high — so you can take action to improve margins.

Data-Driven Demand Planning

Use historical sales data, seasonal trends, and predictive analytics to forecast demand accurately. MurrCloud helps you maintain the right inventory levels year-round.

Proactive Supply Chain Adjustments

Prepare for vendor delays, pricing changes, or demand surges with real-time supply chain monitoring. Scenario planning tools allow you to simulate outcomes and respond quickly.

Integrated Shipping & Tracking

Connect with logistics providers to automate label generation, shipping cost calculation, and tracking updates. Your customers get better visibility, and your team saves time.

Hassle-Free Returns & Restocking

Handle returns with clear workflows for inspection, restocking, or disposal. MurrCloud ensures every return is logged, tracked, and tied back to original invoices for accuracy.

Multi-Entity & Multi-Warehouse Support

Whether you’re managing regional branches or global subsidiaries, MurrCloud allows centralized oversight with localized control. Each entity can operate independently or under unified reporting.

Easy Expansion of Products and Channels

Launch new product lines or add new sales channels with minimal configuration. The system is designed for growth, allowing your business to scale without outgrowing your ERP.

Improve supply chain resilience

Distributors must respond quickly to ever-changing demand, supply, and market conditions. With an integrated, connected supply chain, you can create a resilient operating network. Optimize operations and enhance visibility across business processes to make better decisions around supply planning, procurement, inventory, demand forecast, logistics, and workforce planning.

Optimize profit margins with intelligent process automation

Wholesale distributors often run at large volumes with costly, employee-intensive operations. Process automation can help you boost speed, productivity, and operational efficiency. By automating order fulfillment, rebate program management, and warehouse and transportation management, you can proactively manage your complex mix of channels, products, pricing, profit margins, and operations while reducing order-to-cash cycle time.

Enhance customer satisfaction and operational efficiency with connected logistics

Distributors can no longer rely on the traditional “pick, pack, and ship” model to keep their customers happy. B2B buyers now want a digital, B2C customer experience—perfect order and delivery, direct to consumer, omnichannel, and subscriptions. Leverage AI-embedded, analytics-based connected logistics solutions to manage perfect delivery and increase customer satisfaction.

Elevate the employee experience to attract and nurture talent

Distributors need strong recruiting, HR, and talent management tools to address the shortage of qualified talent to meet today’s automation-driven distribution. A unified finance, supply chain, and HR platform can help you improve recruitment and retention and optimize workforce planning.

Find resources and more

Featured wholesale distribution partners

Learn what’s new in the latest Order Management release

Review readiness material to learn what’s new in your Order Management service and plan for quarterly updates.

Additional information

Develop your Order Management skills

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.

Documentation

Join a community of your peers

Cloud Customer Connect is Oracle’s premier online cloud community. With more than 200,000 members, it’s designed to promote peer-to-peer collaboration and sharing of best practices, product updates, and feedback.