Know which sales channel is actually making you money.
Most businesses can see total revenue by channel. Almost none can see profit by channel because fees, rebates, and chargebacks live in a dozen different places. Here's how MurrCloud turns that into one automatic report.
Reading time: 6 min | Best for: distributors, omnichannel retailers, wholesalers | Setup time: 1-2 weeks
Every channel looks profitable. Until it isn't.
Take Acme Outdoor Equipment, a maker of winches and towing accessories. Acme sells the same products through OEM partners, Shopify, Amazon, big-box retailers, wholesale distributors, and occasional trade show cash sales.
Referral and fulfillment fees are deducted quietly from settlement payouts.
Rebates and chargebacks hit invoices months after the original sale.
Sample units, booth fees, and travel costs often sit in general marketing instead of channel margin.
One setting on the customer. Automatic everywhere else.
In MurrCloud, every customer is assigned a Sales Channel. From that point forward, every invoice for that customer posts revenue straight to that channel's account. No coding per order, no monthly reclassification.
No channel logic on the product itself.
Example: Channel = Marketplace.
Example: Marketplace Revenue.
Six channels, six revenue accounts.
| Sales Channel | Revenue Account | Typical Customers |
|---|---|---|
| OEM Sales | 400100 | Original equipment manufacturer partners |
| DTC / Online Store | 400200 | Acme's own Shopify storefront |
| Marketplace | 400300 | Amazon, eBay |
| Retail (Big-Box / EDI) | 400400 | National retail chains, EDI partners |
| Wholesale / Distributor | 400500 | Regional distributors and dealers |
| Cash Sales | 400600 | Trade shows, sample units |
The costs that revenue alone won't show you.
| Channel | Cost Account | What lands here |
|---|---|---|
| Marketplace | 510300 | Referral fees, fulfillment fees |
| Retail | 510400 | Rebates, chargebacks, co-op advertising |
| Wholesale | 510500 | Volume rebates, distributor allowances |
| Cash Sales | 510600 | Trade show booth and travel, sample units |
Contribution margin, by channel, on demand.
| OEM | Online Store | Marketplace | Retail | Wholesale | Cash Sales | |
|---|---|---|---|---|---|---|
| Revenue | $118K | $92K | $235K | $104K | $176K | $9K |
| Gross Margin | $47K - 40% | $37K - 40% | $94K - 40% | $42K - 40% | $70K - 40% | $3.6K - 40% |
| Channel costs | - | ($2.8K) | ($24K) | ($9K) | ($4K) | ($2.3K) |
| Contribution Margin | $47K - 40% | $34.2K - 37% | $70K - 30% | $33K - 32% | $66K - 38% | $1.3K - 14% |
Marketplace looked like Acme's strongest channel at 40% gross margin, but after Amazon's fees, it drops to 30% contribution margin. Wholesale holds up best at 38%.
Four steps, no custom development.
Map your real sales channels to your business.
One revenue account and one cost account per channel.
Each customer gets a channel once, in bulk.
Every new invoice and channel cost lands automatically.
See your own channels, broken down like this.
Book a 30-minute walkthrough and we'll map your real sales channels into MurrCloud using your actual chart of accounts.
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