An advisory practice and a product brand, one MurrCloud
A Canadian company runs two very different businesses: a financial advisory practice with two websites, and a consumer product brand selling through its own store, Amazon in North America, Shopify and TikTok Shop. MurrCloud runs both from one platform: websites, channels, catalogue, finance, tax, payroll, support and AI.
Two business models, six storefronts, one small team.
Services sell by appointment and subscription; products sell by the unit across marketplaces. A separate tool for each would mean six back offices, duplicated catalogues and cross-border tax done by hand.
One catalogue, many channels
The same product listed on Amazon, Shopify, TikTok Shop and the brand's own store, with a single stock count.
Services and products in one set of books
Advisory subscriptions and consumer sales reported separately but closed together.
Cross-border compliance
Canadian accounting and payroll, plus US sales tax on marketplace and storefront orders.
Every channel feeds the same back office.
Websites and marketplaces stay where the customers are. Orders, leads and payments all land in MurrCloud.
Six channels
Two advisory websites, the brand's own store, Amazon (US and Canada), Shopify and TikTok Shop.
One operating platform
Orders, leads, catalogue, stock, support and AI assistants in one system.
Books, tax and payroll
Canadian accounting, automatic US sales tax, Stripe and bank feeds, Canadian payroll.
Leads and orders arrive the same way whatever the source: captured → assigned → fulfilled or booked → invoiced → paid → reconciled. Each brand and channel reports on its own; the company closes once.
One catalogue
Product data kept once and pushed to every channel.
Tax per order
US sales tax calculated on every order, Amazon included.
Daily bank feeds
Bank and Stripe lines reconcile against invoices automatically.
Per-brand reporting
Services and products analysed separately on shared books.
Both businesses on one operating platform.
Standard MurrCloud apps run sales, websites, accounting, HR and support. MurrCloud connectors and AI assistants link the marketplaces, the bank and the phones.
Amazon, Shopify, TikTok Shop
Orders and stock synced from Amazon North America, Shopify and TikTok Shop.
Three sites, one builder
Advisory sites and the brand store with e-commerce, analytics and live chat; WordPress/WooCommerce connector.
Catalogue once, publish everywhere
Product data, media and attributes kept centrally, with inventory, barcodes and purchasing.
Appointments to subscriptions
Online booking, recurring advisory subscriptions, quotes and e-signature.
Email, automation, social
Campaigns, automated journeys, SMS and social publishing to Facebook, Instagram, LinkedIn, X and YouTube.
Helpdesk, chat and AI voice
Tickets, live chat and VoIP, with Twilio AI call routing and warranty registration.
Canadian books, US tax
Canadian chart and reports, Avatax, Stripe, Plaid bank sync and live exchange rates.
Canadian payroll built in
Payroll, attendance, time off, timesheets, recruiting, appraisals and signed contracts.
Executive, sales, service, finance
AI for business insight, sales follow-up, customer replies and vendor-bill review.
Publish once, sell on every channel.
The product brand keeps one catalogue and one stock count. Each marketplace gets its own listing, but none of them is the system of record.
From product to payout
- Product recordAttributes, media and barcodes kept in one product information hub
- Channel listingPushed to Amazon, Shopify, TikTok Shop and the brand's own store
- Order intakeOrders arrive as sales orders; stock reserved centrally
- Tax & settlementUS sales tax calculated; payouts and fees reconciled to the bank
The scope of the live system.
One platform carrying a services practice and a product brand across two countries.
Figures describe the scope of the live system, not measured results.
Three layers, one platform.
Customers meet the front layer; the team works in the middle; finance and people sit underneath and see everything.
Where customers buy
- Three websites and the brand store
- Amazon, Shopify and TikTok Shop
- Live chat, booking and AI voice routing
Where the team works
- CRM, subscriptions and e-signature
- Catalogue, stock and purchasing
- Helpdesk, marketing and social
Where it all reconciles
- Canadian accounting and US sales tax
- Stripe and bank feeds
- Canadian payroll and HR
What this project proves MurrCloud can run.
The same building blocks fit holding companies, founders with more than one brand, and service firms that also sell products.
Multi-brand operations
Separate brands and reporting, one platform and one close.
Omnichannel commerce
Marketplaces, social commerce and own stores on one catalogue.
Service businesses
Bookings, subscriptions, quotes and signed engagements.
Cross-border tax
Canadian books with US sales tax calculated per order.
Payroll & HR built in
Canadian payroll, time and people records next to the books.
AI across the business
Assistants for insight, sales, service and finance on shared data.
Running more than one business on more than one platform?
Holding companies, service firms and multi-brand founders: MurrCloud builds one operating platform for all of it.