Six channels, eight stock locations, one MurrCloud
A North American importer and distributor of electric and hydraulic winches sells to OEMs, big-box retailers, dealers, Amazon, its own Shopify store and trade-show buyers, across the US and Canada. MurrCloud runs orders, inventory, landed cost, currency, finance and support underneath, so a lean team can operate like a much larger one.
An asset-light brand that has to perform like a big one.
Product is made overseas on long supplier terms, stored at third-party warehouses and sold through six channels in two currencies. Retailers score suppliers on fill rate and EDI compliance; consumers expect fast answers. Disconnected tools would mean re-keyed orders, oversold stock and a slow month-end.
One stock pool, many channels
Amazon FBA, two physical warehouses, containers in transit and a trade-show kit all draw on the same inventory. Overselling one channel can cost a retail relationship.
Margin that includes every cost
Freight, duty and brokerage arrive weeks after the goods. Margin per product and channel is only real once those costs sit on the units they belong to.
Two currencies, one set of books
Sales in CAD and USD, supplier bills in USD. Month-end revaluation and channel-level profit have to happen without spreadsheets.
From container to customer, with costs attached at every step.
Stock moves through virtual in-transit warehouses before it lands at a physical location, so it is visible and costed long before it arrives.
PO and bill of lading
The purchase order is raised in MurrCloud. On shipment, goods move to an in-transit location for the US or Canada.
Landed cost builds up
Freight, duty and brokerage post to clearing accounts and are allocated to the units on board.
Available everywhere
On receipt, stock is live for Shopify, Amazon, dealer and retail orders at average cost.
Every channel order follows the same path: order → stock reserved → picked & shipped → invoiced → payment matched → cost of goods posted. Amazon settlements, Stripe payouts and bank feeds reconcile automatically.
One ledger
Every location on a single stock ledger with average costing.
Channel accounts
Each revenue channel maps to its own general-ledger accounts.
FX at month-end
CAD and USD balances revalued; gains and losses posted automatically.
No re-keying
Marketplace and storefront orders arrive as sales orders and invoices.
Eleven automation areas on one operating platform.
Standard MurrCloud apps cover sales, inventory, accounting, helpdesk, HR and marketing. Integrations and AI connect the channels, rolled out in three phases.
Shopify and Amazon in, invoices out
Orders become sales orders and invoices automatically; Amazon FBA and FBM stock kept in sync.
Eight locations, one ledger
Two countries, two FBA sites, two in-transit locations, trade show and repair centre, with landed costs.
Stripe and daily bank feeds
Payouts and bank lines match to invoices for automatic reconciliation.
Calls with context
Twilio telephony with the caller's orders, warranty and past tickets on screen; calls logged automatically.
Reorder before it runs out
Min/max rules raise draft purchase orders; serial numbers tracked for warranty.
Tiered B2B pricing, self-serve
Dealers order online at their price level; larger quotes go out for e-signature.
Registered on every sale
Claims through a portal with service-level timers, routed to the nearest service centre.
Retail-compliant by default
Purchase orders, acknowledgements, ship notices and invoices (850/855/856/810), with chargeback tracking.
Insight now, forecasts next
Executive insights are live; demand forecasting, product-fit chatbot, drafted replies and warranty triage follow.
Routine work runs itself. People approve what matters.
Reconciliation, cost allocation and revaluation are automated; supplier bills and exceptions still go through an approval.
Month-end checklist
- Bank & settlement reconciliationStripe, Amazon and bank lines matched to invoices automatically
- Landed cost allocatedFreight, duty and brokerage spread to units before cost of goods posts
- Currency revaluationCAD and USD balances revalued, gain or loss posted
- Channel profit and lossRevenue, cost and fees by OEM, retail, dealer, Amazon, direct and trade show
The scope of the operation.
What runs on the platform today, and what the automation roadmap adds.
Figures describe scope, not measured results.
Twelve months, three phases.
Connect the channels and the money first, automate the routine next, then add intelligence on top of clean data.
Foundation
- Channel connectors and stock sync
- Bank feeds, sales tax and costing
- Payroll set up for both countries
Automation
- Reordering and warranty workflows
- Payables and receivables automation
- Commissions and the first retail EDI partner
Intelligence
- AI demand forecasting and chatbot
- Warranty triage and anomaly detection
- More EDI retailers and on-time-in-full dashboards
What this project proves MurrCloud can run.
The same building blocks fit any importer, distributor or brand selling through more channels than it has people.
Omnichannel order management
Marketplaces, storefront, dealers, retail and OEM orders through one pipeline.
Landed cost & multi-location stock
In-transit visibility and true unit cost across countries and warehouses.
Multi-currency finance
CAD/USD books, automatic reconciliation and month-end revaluation.
Retail compliance
EDI documents and chargeback tracking built into the order flow.
Service & warranty
Phone, tickets and claims with full customer history.
AI on operating data
Insights and forecasts drawn from orders, stock and finance in one place.
Selling through more channels than your systems can keep up with?
Importers, distributors and multi-channel brands: MurrCloud builds the operating platform and the finance behind it.